The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

A lot of research has been canceled out concerning consumer patronage as it concerns business performances. However, no attempt has been made concerning the use of public relations to enhance consumer patronage which will lead to positive business performances. [Read more…]

Marketing Practices and Consumer Satisfaction in the Hotel Industry

Marketing Practices and Consumer Satisfaction in the Hotel Industry (A Case Study Of Abia Hotel Ltd. Umuahia)

These are lots of work done in this area of consumer satisfaction. Its mention is to made of all, there would not be enough space and time. We would therefore limit ourselves to a reasonable volume. With the past few years, there has been a notable single of interest in the concept of consumer satisfaction. In Nigeria, several seminar has been held on this subject. [Read more…]

The Assessment of the Influence of Corporate Image on Marketing a Manufactures Brand Name Product

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

This chapter will be used by the researcher to visit the work done by authors in marketing and related discipline. Several authors have written on this topic “Corporate image” each had submitted his or her own observation based on his perspective. [Read more…]

The Effective Marketing Communication as a Tool for Greater Productivity in Organization

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA)

In the work of shift “Communication channel is a device or means for delivering a message from a sender to receiver. Business letter, a channels include call and a meeting are example of channels include reports and telegram”. Communication experts had described feedback as a means of correcting and evaluating communication effort. [Read more…]

The Role of Public Relations in Consumer Acceptance of Pure Water in Anambra

THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

Published works public relation are few until recently works on public into the area were not given or occurred or appropriate work treatment. This is ironical that the first set of published workers on public relations that went into the side circulation was those written for us about foreign scholars. [Read more…]

An Analysis of the Role of Packaging in Modern Marketing

AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING (A CASE STUDY OF ISO GLASS, IBADAN, OYO STATE)

This chapter will entail what scholars in the field has seen and written in the past. This is going to make us to gain better understanding of how, and what packaging is all about especially in Iso Glass Plc and the strategies that the research problems are treated. The material will be treated under the following headings. The nature of packaging, here entails and also enables a researcher become better able to identify the producers, the methodology including the instrument that will help the researcher to work effectively and satisfactory. [Read more…]

Impact Of Public Relation On Marketing Of Banking Service In Enugu Metropolis

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF  ZENITH BANK PLC)

Image making is a function of performance and is only relevant as part of an overall strategic plan which feels excellent in corporate strategic plans are all right, than image making not only aids to achievement of the plan, but also provides many multiplier benefits  arising  from favorable perception of the target audience. This based on the fundamental principles of believe that the mention of the name of any organization revoke certain and differing relation on the average person or group of persons. This feeling is the image of that organization. Such feeling does not necessarily depend on a physical contact with or use of company’s goods and services in a corporate institution. It exist and influence what happens with and the person or organization in question. [Read more…]

The Influence Of Television Advertising On Consumers Choice Of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF CARBURY PLC, LAGOS)

The importance of this chapter is that it avails the researcher the opportunity to examine critically various relevant literatures books, articles and materials available for this study.  To have a better understanding of what literature review entails Okeke (2001, P.31) opine that:

Literature reviews is the critical study of the previous and related works or studies done in the researcher’s area of interest or concern. [Read more…]

The Impacts Of Pricing In Marketing Of Coke Drinks In Enugu State

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE.

Price can be as a sacrifices made to acquire a given product, which may be monetary or non monetary. Kelechi (2004 : p 77)

But if you have good product, don’t spoil it by trying to sell it too cheap, in other words give the customer the price which he wants and remember that it is no necessary that the cheapest price will not give him the greatest satisfaction (Gabor 1980). [Read more…]

The Impact Of Sales Promotion In The Purchase Intent Of Goko Cleanser

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

It is patent to state that from the onset of this chapter that there were little or no Literature in the subject matter. In other words, literature available on the impact of sales promotion on the purchase  intent of Goko Cleanser among student of Federal Polytechnic Oko, Cover different issue such as:- [Read more…]

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