The Attitude of Female Mass Communication Students Towards Journalism as a Career

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER (A STUDY OF NNAMDI AZIKWE UNIVERSITY AWKA)

Generally, the purpose of a review is to analyze critically a segment b a published body of knowledge through summary. Classification and comparison of prior research studies, reviews of literature and theoretical articles.

In the research context, literature means a collection of printed material provided in the form of books journals, magazines, newspapers, documents, abstract, proposals, reports etc. dealing with specific object. According to Ogili (2005:42) says: [Read more…]

The Impact of Television Advertisement of ‘Always’ on Consumers Choice of Sanitary Towel

THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL (A STUDY OF FEDERAL POLYTECHNIC OKO)

The literature serves as the pivot of any research work. Marguez conducted an empirical study on the media of 600 advertisements published in different media in the united states of America between the year 1973-1976 to determine how advertisement is informative and persuasive. [Read more…]

The Impact of Anti-HIV/AIDS Programmes of ABS Television on the Sexual Habits Of Youths

THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS (A CASE STUDY OF EKWULOBIA AGUATA LOCAL GOVERNMENT AREA)

The chapter of this research work deals excessively with the review of literature of opinions and review that related to this study. This study’s literature is drawn from some existing theories and empirical studies that are related to this topic of study, books in the field of mass communication, psychology, sociology and political science. [Read more…]

Communication Gap: Effect On Organizational Performance

COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)

The essential nature of communication is beyond debate in a world bound together by interdependence. Over the past centuries, much have been said and written about the subject communication, its effectiveness, pitfalls and the impact of each situation on organizations. Recent researchers indicates that employees work more effectively and will greater commitment, and job objectives and to objectives of their work, group and the entire business enterprise. [Read more…]

Audience Perception of Female Models in Advertising Messages

AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS.

In an attempt to study this topic “Audience Perception of Female Models in advertising messages (a study of Always Ultra Commercials)”, for the purpose of this study, some relevant literature will have to be examined and from other works that have already been carried out by some schools in a similar areas of studies which can contribute possibly to the understanding of this work. [Read more…]

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