Personal Selling   – An Overview of Personal Selling  

          People hold different views of personal selling to an extent that intellectual authors have given it various definitions according to individual perspectives.According to Dalrymhe and Parsons (1995 : 057) personal selling means presentation of goods and services on personal contact to consumers.   He went further to say that personal selling is an information and persuasive marketing communications which encourages customers to buy goods and services.  [Read more…]