Problems and Prospects of Marketing in Small-Scale Industries in Nigeria

Marketing is the link between the needs of a society and its industrial activities.   It is that all function that matches the organization’s offering to the ever-changing need of the market place.   According to a Renowned Market Scholar Peter Drucker “Marketing is so basic that cannot be considered a separate function.   It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. [Read more…]