Problems of New Product Development – Research Methodology
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Option
|
No of respondents
|
Percentage (%)
|
Giving the greatest information to customer
|
15
|
30
|
monitoring the action of competitors
|
30
|
60
|
Aggressive selling practice
|
5
|
10
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage %
|
Yes
|
35
|
70
|
No
|
15
|
30
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentages (%)
|
To create customer satisfaction
|
25
|
50
|
To make profit
|
15
|
30
|
To obtain maximum sales
|
10
|
20
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Yes
|
35
|
70
|
No
|
15
|
30
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Satisfactory
|
10
|
20
|
Non satisfactory
|
40
|
80
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
To a large extent
|
10
|
20
|
To a great extent
|
10
|
20
|
To some extent
|
30
|
60
|
Not at all
|
—
|
—
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Existence of competitive brands
|
25
|
50
|
Insufficient capital and lcak of qualities personal
|
8
|
16
|
Poor planning and inadequate forecasting
|
6
|
12
|
Inability to satisfy customers
|
11
|
22
|
Others (specify
|
—
|
—
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Yes
|
30
|
60
|
No
|
20
|
40
|
Total
|
50
|
150
|
Option
|
No of respondents
|
Percentage (%)
|
Yes
|
35
|
70
|
No
|
—
|
—
|
Don’t know
|
15
|
30
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
By monitoring competitors products/action
|
10
|
20
|
By studying the existing products in the market
|
25
|
50
|
Through information gathered from customers
|
5
|
10
|
Product knowledge
|
5
|
10
|
Brainstorming
|
5
|
110
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Yes
|
50
|
100
|
No
|
—
|
—
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Lack of qualified personnel
|
20
|
40
|
Finance
|
25
|
50
|
Poor planning and inadequate forecasting
|
5
|
10
|
Total
|
50
|
100
|
Option
|
No of respondents
|
Percentage (%)
|
Male
|
35
|
70
|
Female
|
15
|
30
|
Total
|
50
|
100
|
—————-not complete———–not complete————–
This article was extracted from a Project Research Work/Material Topic “
PROBLEMS OF NEW PRODUCT DEVELOPMENT IN CONSUMER GOODS INDUSTRY
(A CASE STUDY OF PATERSON ZOCHONIS PLC ABA)”
Do you want the full project work?
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ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM
ACCOUNT NUMBER: 0044056891
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We will send your complete project materials to your email within 10 Mins after payment.
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Our original Project Research Works/Materials contain the following:
General Introduction
Literature Review/Theoretical framework
Research Methodology
Data Presentation and Analysis/Result
Discussion and Summary of Findings
Conclusion and Recommendation
Reference
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