The Effect Of Advertising On The Sales Volume Of Beverages In Awka Metropolis

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS (A CASE STUDY OF MILO, BOURNVITA AND VIATALO)

These chapter briefed literature review on the concept of advertising, its origin and definition. Advertising media selection was discussed in the study.

Furthermore, the chapter also reviewed a number of media selection, since it is not possible for the  advertiser to use all these media at the same time, due mainly to the cost implication and the inappropriateness of some of them for his purpose, the task now is to choose the one that best serve his purpose and accomplish his objectives. Which type of media should be used? Eg, Newspaper, Radio, TV, Magazine, Direct mail, Billboard, Yellow pages etc. [Read more…]

A Survey of Training Opportunities Available to Professional Secretaries in Banks

A SURVEY OF TRAINING OPPORTUNITIES AVAILABLE TO PROFESSIONAL SECRETARIES IN BANKS (A CASE STUDY OF FIRST ATLANTIC BANKS PLC AND OCEANIC BANK PLC OKPARA AVENUE, ENUGU)

The study an earlier stated in the introduction intends to finds our professional development activities that personal secretaries in government parastatals in Enugu state participate in the literature of the study is therefore going to be received along the following ways: [Read more…]

The Effects of Organizational Structure in the Management of Organization

THE EFFECTS OF ORGANIZATIONAL STRUCTURE IN THE MANAGEMENT OF ORGANIZATION(A CASE STUDY OF LIFE VEGETABLE OIL, NNEWI)

Organization is defined in a number of ways in the study of management. It can refer to the structure of relationships among the individuals. [Read more…]

The Effects of Foreign Aid on National Development

THE EFFECTS OF FOREIGN AIDS ON NATIONAL DEVELOPMENT (A STUDY OF FOREIGN HEALTH AIDS TO NIGERIA 1999-2003)

CONCEPT OF FOREIGN AID

       There is no universal definition of Foreign Aid. The absence of universal definition as to what people from several disciplines study and use the concept of foreign aid differently. They do in a manner that best suits their research purposes buy they purpose but they all believe in foreign aid. [Read more…]

The Effect of Poverty on Educational Development of Citizens

THE EFFECT OF POVERTY ON EDUCATIONAL DEVELOPMENT OF THE CITIZENS.  A CASE STUDY OF FEDERAL POLYTECHNIC, OKO, STUDENTS.

There are some notable conditions prevalent in the poor countries or in the life of the poor. As stated by Ozigboo (2001) poverty is a general phenomenon that affects physical, moral and psychological conditions of man. Those conditions are termed features which among them include: [Read more…]

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