The Impact of Marketing in Telecommunication in Nigeria

The Impact of Marketing in Telecommunication in Nigeria

According to Onwuegbusi ( 200:55) in his work impact of marketing on the sale of mobile phone ( a case of study of Enugu metropolis) dealt with various effect of marketing on the profitability of telecommunication firms some of the finding were: More makes available themselves of mobile phone services than female as exemplified in the study were self employed or professionals in various field. [Read more…]

Advertising – The Role of Advertising in Business

Advertising – The Role of Advertising in Business

The competitive nature of Nigerian environment no doubt had compelled the managers of companies to realize that the philosophy of marketing is that a firm makes what it can sell rather than what it can make. [Read more…]

The Impact of Self Service on the Performance of Supermarkets

The Impact of Self Service on the Performance of Supermarkets

A supermarket according to Kotler (2000: 536) is relatively large, low cost, low-margin high volume, self service operation designed to serve total needs for food, laundry and house hold products. [Read more…]

The Marketing of Hotel Service

The Marketing of Hotel Service

The Marketing of Hotel Service – The subject matter of this research work  is  the “ marketing of hotel service in Warri metropolis” address the topic it is of importance to know what is meant by marketing service and hotel. [Read more…]

Marketing Technical Sales People, For Higher Productivity

Marketing Technical Sales People, For Higher Productivity

Nigerian attitude to work cannot be fully understood without reference to two variables as stated by Dr. Lawrence in his lecture on human resources management on air.

–              The influence of cultural values and perspective in relation to work

–              The effects of external environment on the organizational maintenance of motivation and morale. [Read more…]

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