Lets talk about keywords research today.

Luckily there are tools created just for this purpose. On the web there are many free keyword research resources and some that cost money. Let’s look at a few:

Google Keywords Tool (free). This tool is actually intended to help folks who are interested in signing up for Adwords (Google’s advertising program), but it’s free for all to use and it can be very helpful for giving you an idea about what keywords to use for your website.
Just type in the keyword phrase you’re researching and follow the steps for doing the search. The results list you’ll get will show Advertiser Competition (I ignore that), Search Volume for the present month, and Average Monthly Search Volume over a recent 12 month period.

WordTracker ($59/month). WordTracker is my favorite keyword research tool because of the plethora of info it gives.

Here are the basics:
1. Wordtracker takes the word you typed in, and it spits out a long list of related words that you probably wouldn’t have thought of that people are typing into search engines.
2. You click on the words or phrases that interest you, and that deposits those words into a shopping cart like thing.
3. Then, you get a report on how frequently the words in your cart are being searched and how many websites are competing for those searches.

The real goldmine is the Keyword Effectiveness Index (KEI) number. The higher the KEI, the more popular the keyword is, and the less competition you have. As we said earlier, it is possible that a keyword has a high search volume but that there are already bunches of websites supplying that demand. What you’re looking for are keywords (or keyword phrases) that is being searched frequently, but that don’t have many websites addressing them.

WordTracker is a super-duper keyword information machine, so it does cost money. It used to be that there was a weekly rate you could get, but it looks like they now only have a monthly and an annual rate. At this time, their monthly rate is $59, but…..there is a 7 day free trial that you can do too. I think that the free trial does not include Google search results, so it’s not the whole shebang but it is still pretty useful even in the free version.
WordTracker also offers a Free Keyword Suggestion Tool in case you just want to dip your toe into the keyword waters.

Keyword Discovery ($49.95/month) Keyword Discovery is one of the most popular keyword research tools on the net. I have never used it before, but I’m sure it works pretty similarly to WordTracker by providing search statistics for pretty much all the search engines and letting you know the search volume and the how much competition there already is for the keywords.

seo book Keyword Tool (free) I love the seo book site as a whole, and I have used this tool a few times. This tool does not tell you the popularity of the keywords (it tells the demand, but not the supply), but it does breakdown the results so that you can see how many folks on Google are typing in the search terms -vs- how many folks on Yahoo!. So, if you’re interested in comparing search volume for your keywords on the various search engines, you might want to give seo book Keyword Tool a try.

There are several other good keyword research tools out there, but these are some of the most popular. I have to warn you though–all of this “keyword research” stuff may sound very boring and cut and dry, but I’m telling you it’s totally fun.

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