Attitude of Consumers Towards Public Utilities

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES. (A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)

TABLE OF CONTENTS
CHAPTER ONE INCLUDES: Introduction, Background of the study,Statement of the problems,Objective of the study,Scope of the study,Limitation of the study,Research hypothesis,Significance of the study

CHAPTER TWO INCLUDES: Literature review,consumer behaviour,Marketing application of consumer behaviour theory,How to measure attitude,Concept of public utilities,References

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CHAPTER THREE INCLUDES:
RESEARCH DESIGN AND METHODOLOGY: Introduction,Research methodology,Instrument of data collection,Area of coverage,Population of the study,Sample size, determination/procedure, Validity of instrument instruments

CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS:Data presentation and analysis,Data presentation result summary and findings,Testing of hypothesis

CHAPTER FIVE
Summaries of finding, recommendation s and conclusion,Reference,Bibliography

CHAPTER THREE

 3.1     RESEARCH METHODOLOGY

The design for this study is a case study aimed at evaluating consumers attitude toward power holding company.

3.2     INSTRUMENT OF DATA COLLECTION

The instrument of data collection are questionnaires and interview guide.

Questionnaires as a research instrument was drawn and randomly distributed within the indicate area of study. The questionnaire was disagreed in format that will give the best possible information required by the study from respondents.

The data obtainable from this questionnaire were basically relief upon used in both the test and analysis of hypothesis.

ORAL INTERVIEW

The researcher also made use of oral interview to supplement questionnaires especially where the researcher sought for classifications on important issues.

 INTERVIEW GUIDE

Interview was designed for the key personnel of the selected public utilities department NIPOST, NITEL, PHC and so on. This interview guide for the various key personnel of the selected organization in their duty to the consumers. This interview guide helped me to determine among other thing the necessary questions or information required from respondent for the study.

3.3     SCOPE/AREA OF STUDY

This study covered seven important areas of Enugu metropolis two areas were randomly selected. They are Ogui New Layout and Uwani area. These places were so selected for the purpose of this study is covering a fair representation of all. These areas comprises, Asata, New heaven, Achara Layout, Ogui urban, Ogui New Layout, Uwani and Ogbete.

• POPULATION OF THE STUDY

The population of the study includes all consumers of PHC product numbering 184643 persons in Enugu metropolis.

3.5     SAMPLE SIZE DETERMINATION/PROCEDURE

The sample for this study is 399 persons randomly selected from the population within the Enugu metropolis.

3.6     VALUATION OF THE RESEARCH INSTRUMENT

The problem of bias and the respondents is consistence connected with the instrument used in collecting data have been reduced to a great extent by incorporating certain techniques into the questionnaire. The instrument after construction was rented by the project supervisor.

3.7     METHODS OF ADMINISTRATION OF THE RESEARCH INSTRUMENT AND DATA ANALYSIS.

The study covers seven areas in Enugu metropolis and the allocation density of Enugu metropolis and proportion of the total of 399 were distributed as follows.

ZONAL DISTRIBUTION OF QUESTIONNAIRE

Using burleys formula to calculate the sample size.

n =     N

1 + Ne²

n = required sample size

N = total population

e = error margin

I = constant

n =     N

1 + Ne²

N = 184643

e = 0.05%

= 184643

1 + 184643 (0.05)²

= 184643

1 + 184643 x 0.025

=    184643

462.6074

n = 399